From Campus to CEO: The Role of Universities in Women’s Entrepreneurial Empowerment in Pakistan
From Campus to CEO: The Role of Universities in Women’s Entrepreneurial Empowerment in Pakistan By Dr Aamna Sohaib, University of Sialkot By mid of year 2025, the overall population of Pakistan is approximately 255.2 million comprising of 49.3 % (125.9 million) females. In the evolving context of Pakistan’s economy, one of the most potent yet underutilized […]

Sustainable Business Practices and Marketing Techniques: Building a Greener Brand. Written By: Aroosa Shahid Green Marketing Analyst & Academic Writer In today’s eco-conscious world, businesses are expected to be more than just profit-driven machines. Consumers increasingly demand that companies take responsibility for their environmental and social footprints. This shift has made sustainable business practices and […]

“Ignored Reality: Industrial Education in Sialkot Schools” Written By: Dr. Raza ullah Shah Statistical Research and Sustainability Expert Introduction Sialkot holds a prominent position among Pakistan’s industrial cities, boasting a Long history of industrialization. Renowned for its production and export of diverse goods like surgical instruments, musical instruments, sports goods, leather goods, and textile items, […]
Empowering women through reduced duty hours for professional development in higher education institutions : ensuring equal pay, family- welfare and work-life balance for female faculty

Empowering women through reduced duty hours Written By: Saima AtifStatistical Research and Sustainability Expert Introduction In the evolving professional world, particularly in higher education there has been a growing recognition of the unique challenges faced by most of the females. To balance career aspirations with family responsibilities, child rearing and safety concerns can become overwhelming. […]
The Importance of Railbus for Sialkot City in Relation to Sialkot International Airport

The Importance of Railbus for Sialkot City in Relation to Sialkot International Airport Written By: Syed Raza ullah Shah Sialkot International Airport, Pakistan’s first privately owned public airport, serves as a critical gateway for the city and its vibrant industrial sector. The airport significantly enhances the city’s connectivity with global markets, facilitating both passenger and […]