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Sustainable Business Practices and Marketing Techniques: Building a Greener Brand. Written By: Aroosa Shahid Green Marketing Analyst & Academic Writer In today’s eco-conscious world, businesses are expected to be more than just profit-driven machines. Consumers increasingly demand that companies take responsibility for their environmental and social footprints. This shift has made sustainable business practices and […]

“Ignored Reality: Industrial Education in Sialkot Schools” Written By: Dr. Raza ullah Shah Statistical Research and Sustainability Expert Introduction Sialkot holds a prominent position among Pakistan’s industrial cities, boasting a Long history of industrialization. Renowned for its production and export of diverse goods like surgical instruments, musical instruments, sports goods, leather goods, and textile items, […]

Empowering women through reduced duty hours for professional development in higher education institutions  :  ensuring equal pay, family- welfare  and work-life balance for female faculty

Empowering women through reduced duty hours Written By: Saima AtifStatistical Research and Sustainability Expert Introduction In the evolving professional world, particularly in higher education there has been a growing recognition of the unique challenges faced by most of the females. To balance career aspirations with family responsibilities, child rearing and safety concerns can become overwhelming. […]

The Importance of Railbus for Sialkot City in Relation to Sialkot International Airport

The Importance of Railbus for Sialkot City in Relation to Sialkot International Airport Written By: Syed Raza ullah Shah Sialkot International Airport, Pakistan’s first privately owned public airport, serves as a critical gateway for the city and its vibrant industrial sector. The airport significantly enhances the city’s connectivity with global markets, facilitating both passenger and […]